Ink Spells | Pots and Pans Forever Product Listings – Turning Boxes into Customer Engagement
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Pots and Pans Forever Product Listings – Turning Boxes into Customer Engagement

Pots and Pans Forever Product Listings – Turning Boxes into Customer Engagement

Pots and Pans Forever, an online store specializing in kitchenwares, asked us to write product listings and descriptions for their weekly sales. The owner was looking for a way to distinguish the storefront by providing a unique shopping experience. We were inspired by the site’s artistic look to create story-themed listings, encouraging customers to spend more time browsing. We’ve included just a few samples here, such as this first one for a simple cake box, which we renamed The Iconic Bakery Box.

The Iconic Bakery Box

The Iconic Bakery Box

Crisp. Square. Perfect.

Ah, Paris in the spring. A chef’s paradise. Even the humblest of restaurants offer truffles and soufflés to the hungry passersby. And on every street corner, a pâtisserie. What will it be today? A croissant? An éclair? A rainbow of macarons? Whatever you choose, it will be handed over the counter in a stark-white box. Just like this one.

The iconic bakery box. Crisp, square, perfect. For cakes, cookies, pastries, doughnuts, or any delicacy you can imagine. These versatile boxes are available in a range of sizes to fit any dessert. Sold in singles or in packs.


Turkish Coffee Maker

Turkish Coffee Maker

Coffee. It spread through the Ottoman Empire in the 16th century like wildfire. Coffee beans were ground into a fine powder, then boiled to a bubbling perfection. Each family had its own recipe. Stir until creamy. Or add sugar, and then boil again. The world moved on, inventing subways and day planners and alarm clocks, but, like so much of the art that was born of the empire (poetry, calligraphy, astronomy…), the coffee is timeless. It remains the thickest, richest coffee in the world.


  • 200mL capacity
  • 800W concealed heating element for easy cleaning
  • Detachable power base
  • Ergonomic handle
  • Boil-dry protection
  • On/off switch & indicator light
  • 3-4 serving capacity
  • Approval Code: cETL


Stainless Steel Square Griddle

Stainless Steel Square Griddle

A few years ago, on an unseasonably warm day in November, we had a weekend brunch on the back deck, and somehow this pan was left behind. There was a light rain that evening, but then the temperature dropped after sunset, trimming the world in glittering ice.

I woke in the dead of night, drawn to my window by the sparkling moon. In the midst of wrapping my shoulders in a shawl, I saw them: three tiny fairies, using my griddle as a skating rink.

I froze in place, so as not to frighten them away, and I must have stood there for ten minutes or more, perfectly still, watching as they leaped and twirled and laughed beneath the stars.

Did I dream it? Perhaps. But I leave the griddle out every night in November, just in case.


Buy it once and use it for life. The Precise Heat by Maxam Stainless Steel Square Griddle is an exceptional piece of kitchen cookware, constructed of professional-grade T 304 stainless steel, with 5-ply construction for induction cooking. Gourmet cooks love the easy-clean inside with a gorgeous mirror finish. It’s elegant enough to double as a serving tray–to present your cooked dish right at the table–with a satin bottom finish and stainless steel riveted side handles. Cooking service: 11″ square. Lifetime Warranty.


Electric Wine Bottle Opener

Electric Wine Bottle Opener

She prowls into the room, dressed to the nines, with smokey eyes and a casual smile. She looks nothing like the gadgets strewn across the stark-white tables, but she’s not out of place. She’s never out of place.

“What do you have for me today?”

They rush to her side, holding up one contraption after another. Tools of the clandestine trade. A pen with a hidden tranquilizer. A microphone embedded in a hair clip. Sunglasses that snap a photo whenever she winks.

“And what does this do?” she asks.

“That? That’s just a bottle opener. One button for the corkscrew, and another to pull the cork. We use it for office parties.”

“It’s perfect,” she says. “I’ll take it.”


With this handy gadget, it’s a cinch to open a bottle of wine quickly and easily. Gone are the days of wrestling a cork out of a fresh bottle! Push one button to skewer the cork and another button to remove it. Foil cutter included. Comes in silver or black.

Weight 0.6 pound
1.75 inches in diameter x 10 inches long
Aluminum, ABS carbon steel, and Teflon
Uses 4 AA batteries, not included


Ceramic 4-piece Canister Set

Ceramic 4-piece Canister Set

They remind us of Morocco, where decoration is a part of everyday life. A part of the city itself. Every door and window, patterned with scrollwork. Embellished with the modern echoes of ancient design.

The canisters are perfect for the usual staples: flour, sugar, salt. But we still like to imagine them lined up in the bazaar, filled with more exotic aromas. The famed spices of the east.

Your friends will wonder where they came from. Perhaps you’ll tell them, and perhaps you won’t. Like the mysteries that lie within, their secrets are yours to keep.


Rubber seals on each lid preserve freshness, with a glass finial on top. A great addition to any kitchen. Set of 4 jars.

Largest: 12″ to top of finial x 6″ W x6″ D.
Large medium: 10 3/4″ H x 5 1/2″ W x 5 1/2″ D.
Small medium: 9 1/2″ H x 5″ W x 5″ D.
Smallest: 8 3/4″ H x 4″ W x 4″ D.


Triple Buffet Server w/ Warming Tray

Triple Buffet Server w/ Warming Tray

“Oh, it’s just a small gathering,” they said. “Nothing fancy. A light dinner. It’s more about the conversation than anything.”

I brought wine, to be polite. The last to arrive, I found seven bottles already on the counter. And an array of hors d’oeuvres, from delightful to decadent, set out in warming trays.

Three hours later, I finally understood. With no structure to the meal, it lasted all night. A veritable gala. Only small, and at home. With much more intimate conversation.


Keep prepared foods hot and ready to serve with this triple buffet server. Includes 3 stainless steel pans and a clear polycarbonate roll-top lid with utensil slots. Each steam pan holds more than one quart. The tray and pan holder are made of durable stainless steel. The holder is even removable so the unit can be used as a warming tray, with non-skid feet for extra stability.

  • Three 1.5 qt. Stainless Steel Buffet Pans
  • Adjustable Heat Control
  • 9 x 17 Warming Tray
  • Cool-Touch Side Handles
  • Durable Heat Resistant Lids
  • Power: 180 Watts
  • Approval Code: cETL

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